Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear this a lot from the current and potential clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun using in the last couple of years, yet it's very important to leverage particularly if you're investing resources in SEO. Creating and managing social media accounts is extremely important to assist in SEO efforts, even though the benefits may not be immediately apparent. There are many reasons why you should consider social media as part of your strategy for online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, شراء لايكات فيسبوك Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time. Social engagements occur when users like, share, share, or tweet about content. A piece of content with more social engagements will be able to show more social signals. Search engines evaluate these social signals, and consider it an indicator of quality when ranking the content. This allows search engines to decide the content that people are most interested in and what their algorithm deems top-quality. A piece of content could also be indexed instantly if it's receiving a lot of social interaction.

2.) Link Building
The days of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating top-quality content that's relevant. How do you reach websites who are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to link to it, when it's worthy of linking to. These users will then spread your content among others increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it's unlikely to gain traction until you amplify it. Email marketing can be a great way of amplifying content but it will only get to those on your marketing list. It is possible to reach new audiences through social media. If you share your content, those who follow you will spread it to their networks in the event that they find it helpful. This will cause them to be able to share it with their followers and increase your reach. You'll also get relevant traffic through inbound linking, social signals, and brand awareness and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. This is what Google calls a co-citation. Making these co-citations with social media will help improve Google's trust in your company site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media sites since a while so they can now appear on results pages for search engines. This lets your brand appear in search results that include branded search queries on more than only your website. This gets more effective. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your site to be ranked higher in the results of a search. It was only temporary for a couple of months until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.