5 Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? MWI receives these kinds of information from current and prospective clients. While social media has been an increasing marketing channel in recent times, many firms haven't yet begun to profit from the potential of it. This is especially important for companies that are investing in search engine optimization. Setting up and managing social media accounts are extremely essential to aid in SEO efforts, although the benefits of social media aren't always obvious. From the myriad of reasons to consider the use of social media in your strategy for online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long period of time. Social engagement occurs the time when people share, like, comment, share, alexa ترتيب المواقع (socialwb.com) or tweet about an article. The more social engagements your content receives, the more social signals you can build for your site. Social signals are utilized by search engines to rank content. This is a method for search engines to decide what content people consider to be most valuable and what algorithm they believe to be as high-quality. If a piece of content is receiving lots of social engagement, it can be instantly indexable.

2) Link Building
It is long past the moment when you could simply make a request for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make good quality content that is pertinent. How do you get in touch with sites that would be willing to link to your site if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media can help you place your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. Those people will also be able to share your content with their networks, further increasing the influence of your content.

3) Content amplification
You can make all the high quality content you want but it's not going to gain much traction without amplification. Marketing via email is great method to boost content but it will only reach people in your list of marketing contacts. Social media allows you to reach new audiences with your content. Once you share your content, those who follow you will also be able to share it with their followers if they find it useful. Then those people will spread the word to their networks to increase your reach. In return, you earn a lot of relevant traffic, inbound links, branding awareness and social signals All of which are utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. These co-citations are built through social media to improve Google's credibility and aid in branded searches.

5) Social Indexing
Since the search engines are able to index social media profiles which means they show on search results pages. This allows your company to show up on search results when you type in branded search queries on more than only your website. It's even better. Tweets on their own from Twitter were once indexable and were displayed in search results. This allowed your content to rank higher on the results of a search. It was temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.