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Remain relevant online by using these search engine optimization tips. If search engines think your site is relevant, it will become popular. Using these tips, make it happen. Your competitors will use these strategies even if you don't.

Search engines are the most popular portals between online businesses and online consumers. Many businesses seem unaware of this symbiotic relationship.

Putting captions on a website is a great way to optimize it. If you use articles or photos on the site, make use of captions that contain key words and phrases and boost your visibility.

Some people suggest adding keywords to a website's comment tags will increase their prominence. Spend your effort on improving your website's content instead.

Keep away from spam filters and never use duplicate content. Know that you could use duplicate content and not even know. Repeating the same product description can save time, but search engines see it as spamming.

When you use properly descriptive title tags, you are ensuring that the search engines understand what content is on your website. When making title tags, keep the character count under 60. Most search engines don't display anything past that number. Search engines also give little weight to terms coming over the 60 character point.