Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the past few years. However, it's essential to utilize it when you're investing resources into search engine optimization. The creation and management of social media accounts is essential to aid in SEO initiatives, but the benefits are not immediately evident. There are many reasons why you should consider the use of social media in your overall strategy to be online Here are five advantages of it to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. Social engagements occur the time when people share, like, comment or share a tweet on a piece of content. The more social engagements your content is able to get, the more social signals you can build for your website. Search engines measure these social signals and then use them as an indicator of quality when ranking content. This allows search engines to identify what people find most useful and what algorithm they believe to be high-quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone of asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the old fashioned way and create content of high-quality that is link-worthy. How do you reach out to websites that will link to your site, if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. Those people will also share your content with their network which increases the power of your content.

3) Content Amplification
The quality of the content you publish, it's unlikely to gain traction unless you amplify it. Email marketing can be a great way of amplifying the content you create, but it won't get to those on your marketing list. Social media can help you connect with new audiences through your content. If you share your content with your followers, they will also share it with their personal followings If they are satisfied with the content. The people who share it will promote your content to their followers, increasing the reach of your content. In return, you will gain many relevant visitors including inbound links, social signals , and brand awareness All of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and شراء ساعات مشاهدة يوتيوب awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since search engines are able to index social media websites, they are now showing as search results. This allows your business to appear in search results for search queries that are branded and not limited to your company website. It's even better. Individual tweets from Twitter were once indexable and included in search results. This allowed your site to be ranked higher in searches. However, it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.