Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? MWI receives this information a lot from current and prospective clients. While social media has become an increasing channel for marketing in recent times, many companies haven't yet begun to make use of the potential of it. This is especially important if you are investing in search engine optimization. While the benefits of social media are not immediately apparent, they are crucial for SEO help. There are many reasons you should think about social media as a part of your online strategy Here are five advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time now. A social engagement is when people like, comment or share tweets about a piece of content. The more social interactions a piece of content has, the more social signals it will bring to your website. Search engines evaluate these social signals, and then use them as an element of quality when evaluating the content. This is a way for search engines to know the content that people are most interested in and what their algorithms consider as high-quality. A piece of content can be immediately indexed when it's getting a lot of social engagement.

2.) Link Building
It's long gone from the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: alexa ترتيب المواقع write good quality content that is pertinent. But how do you reach websites willing to link to your site if you ask them directly, which is an "unnatural" link building method? Social media is the solution. Social media allows you to present your content in front of relevant groups of people who may be attracted to link to it when it's worthy of linking to. People who share your content with their friends and increase the reach of your content.

3) Amplification of content
You can write all the excellent content you'd like to, but it won't gain an enormous amount of attention without amplification. Email marketing is an effective method to increase the reach of your content but it will only reach people in your marketing list. You can reach new audiences through social media. After you have shared your content, your following will also connect with their friends if they find it useful. This will allow them to promote your content to their followers, increasing your reach. As a result, you get an abundance of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site and how much it should be respected in their ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google's trust and help with brand-name searches.

5) Social Indexing
Since search engines are able to index social media profiles which means they show as search results. This lets your brand appear in search results that include branded search queries that are not limited to just your company website. But it gets even better than that. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity for your website to be ranked in search. It was only temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.