5 Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the past few years, however it's essential to utilize it in particular if you're putting efforts in search engine optimization. The creation and management of social media accounts are extremely essential to aid in SEO initiatives, but the benefits may not be immediately obvious. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement happens when people like, comment or share tweets about an article. A piece of content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank the content. It's a method of determining the quality of content that people are able to use and what their algorithm decides is good quality. If the content you're looking at has a high amount of engagement on social media it will be immediately classified.

2) Link Building
Long gone are the days of asking for websites to add links to yours. With the emergence of Google's Panda and Penguin algorithms SEOs have to create links in the old fashioned way by creating high-quality content that is worthy of linking. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media is the answer. Social media allows you to place your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. They will also promote your content to their friends and increase the reach of your content.

3.) Content Amplification
It doesn't matter how good your content is, it will not get much traction unless you amplify it. Sure, email marketing is a great way to amplify content, but it will only reach the people in your marketing database. Social media allows you to expand your reach with your content. When you share your content, those who follow you will also be able to share it with their followers if they find it useful. They will also be able to share your content with their followers, increasing your reach. You will also gain relevant traffic through inbound linking social signals, as well as brand recognition All of which are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand شراء لايكات فيسبوك identity can inform search engines a lot about the quality of your site's content and the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google's trust and help with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media accounts, they are now showing as search results. This allows your brand to show up in search results for specific queries that aren't exclusive to your site. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well giving another opportunity to ensure your content's ranking in the search results. It was only for a short time, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.