5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of firms haven't yet begun to make use of it. This is particularly important to consider if you're planning to invest in search engine optimization. Making and managing social media accounts is essential to aid in SEO efforts, though their benefits aren't immediately obvious. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. Whenever people tweet, like, comment or share a piece of content that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you can build for your website. Search engines analyze these social signals, and then use them as a quality factor when ranking the content. This allows search engines to decide the most popular content and what their algorithms consider high-quality. If the content you're looking at is receiving lots of social interaction It can be quickly identified.

2) Link Building
The days of going out and soliciting websites to link to yours. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to do link building the traditional way - create high quality content that is linked-worthy. What is the best way to reach websites who are willing to link to your site, شراء متابعين تويتر (socialwb.com explained in a blog post) if you ask them directly, which would be considered "unnatural"? Social media is the way to go. Social media enables you to put your content in front of the right people, who could be attracted to link to it when it's worthy of linking to. They will also be able to share your content with their friends, further increasing the influence of your content.

3.) Content amplification
No matter how top-quality your content is, it's unlikely to achieve much success in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your content but it will only reach those in your list of marketing contacts. It is possible to reach new audiences through social media. When you share your content, your followers will connect with their friends in the event that they find it helpful. These people will then also share it with their friends, further increasing your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google calls co-citation. Co-citations can be created by using social media to boost Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since search engines are able to index social media sites these profiles are now showing as search results. This allows your business to show up in search results for specific queries that aren't only restricted to your business's website. This gets more effective. Individual tweets from Twitter were initially indexed and included in search results as well providing another method to get your content noticed in search. The program was only temporary, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.