Five Reasons Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI we hear many of these inquiries from potential and current clients. Although social media has been an increasing channel for marketing in recent times, many businesses have yet to take advantage of it. This is especially true when you're investing in SEO. While the benefits of social media may not be immediately apparent, they're essential for SEO help. Out of the numerous reasons why you should consider social media as a part of your online strategy, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long time. A social engagement happens when users like, share or share a tweet about content. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine the most popular content and what algorithm they believe to be as high-quality. A piece of content can be instantly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
It is long past the period when you could just go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way to create quality content which is relevant to linking. But how do you reach websites willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media is your answer. Social media enables you to put your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. People who connect your content to their network, further increasing the influence of your content.

3) Content Amplification
The quality of your content is, it won't get much traction in the absence of amplifying it. Email marketing is an excellent way to increase the reach of your content, but it can only be able to reach people who are in your marketing database. It is possible to reach new audiences through social media. If you publish your content to your followers, they'll share it with their own followings in the event that they find it helpful. This will cause them to spread the word to their networks, further increasing your reach. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand awareness and can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site and the extent to which it can be respected in their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now show up in the search results pages. This lets your company's brand appear in search results for branded queries that are not limited to your company website. However, it's even more than that. Tweets on their own from Twitter were once searchable and زيادة مشاهدات اليوتيوب included in the search results. This enabled your content to rank higher on searches. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.