5 Reasons Social Media Is Essential For SEO

What can social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only started making use of in the past few years. However, it's essential to utilize it in particular if you're putting funds into search engine optimization. While the advantages of social media might not be immediately apparent, they're crucial to SEO aid. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major alexa ترتيب المواقع (link homepage) search engines have been using online dialogue as part of their ranking algorithms for some period of time. Social engagements occur the time when people share, like, comment or share a tweet on a piece of content. Content with more social engagements is likely to have more social signals. Search engines measure the social signals they receive, and use them as a quality factor when ranking content. This allows search engines to know what content people consider to be most valuable and what their algorithm deems good quality. If an article receives a lot of social interaction the content can be identified.

2) Link Building
It's past the time when you could go out and ask for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs have to do link building by hand and create content of high-quality that is worthy of linking. But how do you reach websites that are willing to link to your site if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media enables you to place your content in front of people who are interested and could be in a position to influence them to link to your content when it's worthy of linking to. These people will promote your content to others increasing your influence.

3.) Content Amplification
The quality of the content you publish, it will not get much traction unless you amplify it. Marketing via email is a great way of amplifying content but it will only be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you share your content with your followers, alexa ترتيب المواقع they will be sure to share it with their own followings if they find it helpful. Then those people will share it with their following, further increasing your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase brand awareness and amplifies your content. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they appear in the search results pages. This lets your company's brand be displayed in search results for branded queries that are not only restricted to your business's website. This gets more effective. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity for your website to be ranked in the search results. That was only temporary for a couple of months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.