5 Reasons Social Media Is Crucial For SEO

What does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only started using in the last few years. However, it's very important to leverage particularly if you're investing efforts in search engine optimization. The creation and management of social media accounts are extremely important for supporting SEO efforts, although the benefits of social media aren't always apparent. There are many reasons to think about social media as part of your online strategy Here are five reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long time. Social engagements occur when people comment, like, share, or tweet about an article. The more social engagements a piece of content receives, the more social signals you build to your website. These social signals are used by search engines to rank the content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. If the content you're looking at receives a lot of social engagement, it can be instantly indexed.

2) Link Building
It is long past the moment when you could simply go out and ask for links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs must build links the old fashioned way to create quality content that is link-worthy. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an "unnatural" link building technique? Social media is the solution. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, should it be worth linking to. They will also share your content with others increasing your influence.

3) Content Amplification
No matter how top-quality your content is, it's not going to achieve much success without amplification. Email marketing is an excellent method to amplify the content, but it'll only reach the people in your marketing database. You can reach new audiences through social media. After you have shared your content, those who follow you will also share it with their following should they find it valuable. These people will then be able to share your content with their followers, which will increase your reach. You'll also get relevant traffic through inbound linking, social signals, and brand شراء ساعات مشاهدة يوتيوب awareness and can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website as well as how much it is trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media will help improve Google's trust in your website as well as helping with branded search queries.

5) Social Indexing
Since search engines are able to index social media websites, they are now showing on search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren't only restricted to your business's website. It's even more effective. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This allowed your content to be more prominent in the results of a search. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.