Five Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to benefit from it. This is especially true for companies that are investing in SEO. The creation and management of social media accounts is extremely important for supporting SEO efforts, even though the benefits of social media aren't always evident. Out of the numerous reasons to think about social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some years now. A social engagement is when people like, comment, share, or tweet about an article. Content with more social engagements will be able to show more social signals. Search engines evaluate the social signals they receive, and use them as a quality factor when ranking the content. This is a way for search engines to decide what content people consider to be most valuable and what algorithm they believe to be good quality. If something has a high amount of social engagement the content can be indexed.

2) Link Building
The days of going out and asking for websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in by using the traditional method of creating top-quality content that's relevant. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the answer. Social media allows you to place your content in front of relevant groups of people who may be convinced to link to it when it's worthy of linking to. People who be able to share your content with their friends and increase the reach of your content.

3) Amplification of content
It doesn't matter how good your content is, it won't gain traction until you amplify it. Email marketing is an effective method to increase the reach of your content but it's only going to reach those in your list of marketing contacts. You can reach new audiences through social media. After you have shared your content, your following will share it with their following in the event that they find it helpful. These people will then share it with their following which will increase the reach of your content. As a result, you get many relevant visitors and شراء متابعين تيك توك inbound links, as well as brand recognition and social signals These are all used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google calls this co-citation. These co-citations are built by using social media to boost Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since the search engines index social media profiles these profiles are now showing as search results. This allows your business to show up on search results when you type in branded search queries that are not limited to only your website. This gets better. Individual tweets on Twitter were once indexed and shown in search results as well giving another opportunity for your content to rank in the search results. That was only temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.