5 Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from the current and potential clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to take advantage of it. This is especially true if you are investing in SEO. Although the benefits of social media may not be immediately obvious, they are crucial for SEO support. Of the many reasons why you should consider social media as a part of your online strategy Here are five reasons why it's crucial for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you build to your website. Search engines analyze these signals from social media, and use them as a quality factor when ranking content. It's a way of evaluating what content is popular with users over what their algorithm determines to be of good quality. If a piece of content is receiving lots of social interaction It can be quickly identified.

2) Link Building
It's long gone of soliciting websites to add links to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in using the old-fashioned method and create content of high-quality that is linked-worthy. How do you get in touch with websites willing to link to your website if they are not directly approached as an "unnatural" practice for building links? Social media is the answer. Social media lets you publish your content to interested audiences who might be willing to link to your content, when it's worthy of linking to. They will also promote your content to their network and increase the reach of your content.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's not going to achieve much success unless you amplify it. Sure, email marketing is a great way to amplify content, but it can only reach the people in your marketing database. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they'll also share it with their personal followers when they find it useful. Then those people will also share it with their friends which will increase the reach of your content. In return, you will gain lots of relevant traffic such as inbound links, brand recognition and social signals All of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can tell search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. In addition to boosting your content social media can also help build brand awareness. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they show up in results pages for search engines. This lets your company's brand alexa ترتيب المواقع be listed in search results on search queries that are branded and not only restricted to your business's website. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results, too - enabling another way to get your content noticed in the search results. This was just temporary for a couple of months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.