Five Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasing channel for marketing in recent years, most companies haven't yet begun to make use of the potential of it. This is especially important for companies that are investing in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are essential for SEO support. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some time. If people tweet, share, like, comment or share the content they like, this is called a social engagement. A piece of content that has the highest number of social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm determines to be good quality. If a piece of content receives lots of social interaction, it can be instantly indexed.

2.) Link Building
It's past the time that you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating high-quality content that is relevant. But how do you reach sites who are willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media is your solution. Social media allows you to post your content and share it with people who are willing to share it with others, if it is worth linking to. These people will promote your content to others increasing your influence.

3.) The amplifying of content
You can create all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Marketing via email can be an excellent method of amplifying content but it will only reach people in your list of marketing contacts. Social media enables you to expand your reach with your content. If you share your content, your following will also be able to share it with their followers when they are satisfied with the content. This will cause them to share it with their following and increase your reach. In return, you earn many relevant visitors such as inbound links, brand recognition and social signals These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand شراء مشتركين يوتيوب Communication and Awareness
Brand image and recognition can inform search engines an awful lot about the overall quality of your site's content and the extent to which it can be respected in their ranking algorithms. Social media can help build brand awareness and amplifies your content. Google calls this co-citation. Making these co-citations with social media will help improve the trust Google has in your website as well as helping by using branded search terms.

5.) Social Indexing
Since the search engines are able to index social media websites, they are now showing as search results. This lets your brand appear in search results for branded search queries , which is more than just your own website. This gets better. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your content to rank higher on the search results. This was just temporary for a few months before Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.