Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? MWI gets this information a lot from clients who are prospective or current. While social media has been an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to profit from the potential of it. This is especially important for companies that are investing in SEO. While the advantages of social media may not be immediately obvious, they are essential for SEO help. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. When people share content via Twitter, Facebook, comment or share an article that is known as a social engagement. Content that has more engagements on social media will show higher social signals. Search engines measure these social signals and then use them as an element of quality when evaluating content. It's a way to determine the quality of content that people are able to use over what their automated algorithm decides is of good quality. If a piece of content has a high amount of social shares the content can be indexable.

2) Link Building
It's past the moment when you could simply get links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way - create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is your answer. Social media allows you to share your content with people who are willing to link to your content, should it be worth linking to. People who spread your content among others and boost your authority.

3) Content Amplification
It doesn't matter how good the content you publish, it will not gain traction in the absence of amplifying it. Email marketing is an excellent method of amplifying the content you create, but it won't be able to reach the people on your marketing list. You can also reach new audiences through social media. When you share your content, the people who follow you will share it with their following if they find it useful. They will also be able to share your content with their followers, increasing the reach of your content. In return, you gain an abundance of relevant traffic including inbound links, brand زيادة عدد ساعات يوتيوب recognition and social signals All of these are used by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand image and recognition can tell search engines a lot about the quality of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Aside from amplifying your content social media also aids in build brand awareness. Google refers to this as co-citation. Making these co-citations with social media can improve Google's trust and confidence in your website as well as helping with branded search queries.

5) Social Indexing
Since search engines are able to index social media profiles these profiles are now showing on search results pages. This allows your business to show up in search results for your branded searches on more than the site of your business. But it gets even better than that. Tweets that were individual from Twitter could be indexed and were displayed in search results. This allowed your website to be ranked higher in the results of a search. It was only for a short time, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.