Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI, we get this a lot from potential and current clients. While social media has become an increasing channel for marketing in recent years, most businesses have yet to take advantage of the potential of it. This is particularly important for companies that are investing in search engine optimization. The creation and شراء مشتركين يوتيوب management of social media accounts is extremely essential to aid in SEO efforts, even though the benefits are not immediately obvious. From the myriad of reasons why you should consider social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. A social engagement happens the time when people share, like, comment or share a tweet on a piece of content. A piece of content that has the highest number of social engagements will have more social signals. Search engines look at the social signals they receive, and then use them as an element of quality when evaluating content. It's a way to measure what content is popular with users over what their algorithm determines to be top-quality. If the content you're looking at receives lots of social engagement it will be immediately identified.

2.) Link Building
It's past the moment when you could simply go out and ask for links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs must perform link building in by hand to create quality content that is linked-worthy. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it in the event that it's worth linking to. Those people will also promote your content to their network, further increasing the influence of your content.

3) The amplifying of content
It doesn't matter how high-quality the content you publish, it's not going to get much traction in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't be able to reach the people on your marketing list. The possibility of reaching new audiences is through social media. If you share your content, your following will also connect with their friends when they are satisfied with the content. The people who share it will be able to share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic through inbound linking social signals, as well as brand recognition All of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can inform search engines much about the credibility of your website as well as how much it should be trusted in its ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can boost the trust Google has in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles since a while so they can now appear on the search results pages. This lets your company's brand be displayed in search results for search queries that are branded and not limited to your company website. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means for your website to be ranked in search. The service was temporary for a few months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.