5 Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a fast expanding channel of marketing that many companies have only just begun to take advantage of over the past couple of years, yet it's crucial to make use of - especially if you're investing efforts in SEO. The creation and management of social media accounts is extremely important for supporting SEO efforts, although their benefits aren't immediately evident. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time. If people tweet, share, like, comment or share a piece of content that is known as a social engagement. A piece of content that has more engagements on social media will have more social signals. These social signals are used by search engines to determine the quality of the content. It's a method of determining what content is popular with users over what their automated algorithm decides is of high quality. The content you've created can be quickly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
The days of asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs must do link building the old fashioned way to create quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media is your solution. Social media enables you to expose your content to of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. These people will promote your content to others, increasing your influence.

3.) The amplifying of content
You can make all the good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Email marketing can be a great way of amplifying content but it will only reach those in your marketing list. You can reach new audiences via social media. After you have shared your content, your followers will also share it with their following should they find it valuable. They will then be able to share it with their followers, further increasing your reach. You will also gain relevant traffic and inbound links, social signals, and brand recognition and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your site and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google's trust and شراء مشاهدات يوتيوب confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear in the search results pages. This allows your business to show up in search results for branded queries that are not restricted to your website. This gets better. Individual tweets on Twitter were at one time indexed and displayed in search results, too - enabling another way for your content to rank in search. That was only temporary for a couple of months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.