5 Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly expanding marketing channel that many companies have only just begun to take advantage of over the past few years. However, it's very important to leverage when you're investing resources in SEO. Creating and managing social media accounts is extremely essential to aid in SEO efforts, even though the benefits of social media aren't always evident. Out of the numerous reasons you should think about the use of social media in your online strategy Here are five reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time. If people tweet, share, like or شراء ساعات مشاهدة يوتيوب comment on the content, this is called a social engagement. The more social interactions a piece of content has, the more social signals you build to your site. Search engines evaluate these social signals, and use it as an indicator of quality when ranking the content. It's a way to measure the content that people consider useful over what their automated algorithm decides is of high quality. If the content you're looking at receives lots of social interaction, it can be instantly classified.

2) Link Building
It is long past the time that you could solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the traditional way - create high quality content which is relevant to linking. What is the best way to reach websites that are willing to link to your content, if the request is considered "unnatural"? Social media can help. Social media can help you present your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. Those people will also connect your content to their networks which will increase the impact of your content.

3) Content Amplification
The quality of the content you publish, it's not going to be popular without amplification. Yes, email marketing is an excellent method to amplify content, but it can only reach the people in your marketing database. Social media can help you expand your reach with your content. Once you share your content, the people who follow you will also be able to share it with their followers in the event that they find it helpful. They will then be able to share it with their followers, further increasing your reach. In return, you gain an abundance of relevant traffic, inbound links, social signals , and brand awareness All of which are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google calls this co-citation. These co-citations can be developed through social media to improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now show up in search result pages. This allows your company to be displayed in search results for your branded search queries , which is more than the site of your business. It's more than that. Individual tweets from Twitter could be indexed and were displayed in search results. This enabled your content to rank higher on the results of a search. It was only temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.