5 Reasons Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has become an increasing marketing channel over the last few years, many companies haven't yet begun to benefit from the potential of it. This is especially important to consider if you're planning to invest in SEO. Although the benefits of social media may not seem immediately apparent, they are essential for SEO support. Out of the numerous reasons to consider social media as part of your strategy for online, here are 5 reasons why it's crucial to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. Content that has more engagements on social media will be able to show more social signals. Search engines look at the social signals they receive, and then use them as a quality factor when ranking content. This is a method for زيادة استماعات ساوند كلاود search engines to know what people find most useful and also what they consider to be as high-quality. A piece of content can also be indexed instantly when it's getting a lot of social interaction.

2) Link Building
It's long gone from the period when you could just go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make top-quality content that's relevant. How do you get in touch with sites who are willing to link to your site if you ask them directly, which is an "unnatural" link building technique? Social media is the way to go. Social media lets you share your content with people who are willing to link to it, if it is worth linking to. These users will then promote your content to others, increasing your influence.

3) Amplification of content
It doesn't matter how high-quality the content you publish, it will not get much traction until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it'll only reach those in your marketing database. Social media lets you increase the reach of your content. Once you share your content, the people who follow you will also spread it to their networks if they find it useful. They will then spread the word to their networks which will increase the reach of your content. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines many things about the quality of your site's content and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. Making these co-citations with social media can help increase Google's trust in your website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear in the search results pages. This allows your company to be displayed on search results when you type in branded search queries , which is more than the site of your business. But there's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results too which gave another means to ensure your content's ranking in the search results. The program was only temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.