5 Reasons Social Media Is Important For SEO

What does social media have to in relation to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent years, the majority of companies haven't yet begun to make use of the potential of it. This is especially true to consider if you're planning to invest in SEO. Although the benefits of social media are not immediately apparent, they are crucial for SEO support. There are many reasons to think about social media as part of your overall strategy to be online Here are five advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some period of time. A social engagement happens the time when people share, like, comment, share, or tweet about an article. Content that has more social engagements will have more social signals. These social signals are used by search engines to rank the content. It's a method of determining the quality of content that people are able to use over what their automated algorithm decides is top-quality. If a piece of content receives lots of social shares it will be immediately identified.

2.) Link Building
Long gone are the days of soliciting websites to add links to your site. With the advent of Google's Panda and Penguin algorithms SEOs have to build links the old fashioned way and موقع تزويد مشتركين create content of high-quality that is worthy of linking. But how do you reach websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media lets you expose your content to of relevant audiences that may be attracted to link to it if it's worth linking to. Those people will also promote your content to their friends and increase the reach of your content.

3) Amplification of content
No matter how top-quality your content is, it will not gain traction until you amplify it. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach those in your marketing database. Social media lets you connect with new audiences through your content. After you have shared your content, those who follow you will share it with their following in the event that they find it helpful. They will then spread the word to their networks and increase your reach. As a result, you get an abundance of relevant traffic including inbound links, social signals , and brand awareness - all of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can inform search engines many things about the quality of your site and the degree to which it should be considered reliable in their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since the search engines index social media profiles, they are now showing on search results pages. This allows your business to appear in search results for branded queries that are not only restricted to your business's website. This is even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results, too giving another opportunity for your website to be ranked in search. That was only temporary for a couple of months until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.