5 Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only begun using in the past couple of years, yet it's very important to leverage - especially if you're investing funds into SEO. Setting up and managing social media accounts is extremely important for supporting SEO efforts, though the benefits are not immediately evident. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. If people tweet, share, like or comment on the content they like, this is called a social engagement. Content that has more engagements on social media will have more social signals. Search engines evaluate these signals from social media, and then use them as a quality factor when ranking content. This is a way for search engines to identify what people find most useful and what their algorithm deems high-quality. The content you've created can be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
It's past the period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make high-quality content that is relevant. How do you reach websites that will link to your website, even if they are thought to be "unnatural"? Social media is the answer. Social media enables you to expose your content to of relevant groups of people who may be attracted to link to it when it's worthy of linking to. These people may also share your content with their network, further increasing the influence of your content.

3) The amplifying of content
You can write all the good-quality content that you wish to but it's not going to gain significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. The possibility of reaching new audiences is through social media. If you publish your content to your followers, زيادة مشاهدات اليوتيوب they'll also share it with their personal followings if they find it helpful. This will cause them to share it with their following to increase your reach. You'll also get relevant traffic, inbound linking, social signals, and زيادة مشاهدات اليوتيوب brand recognition and are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can tell search engines much about the credibility of your website and the degree to which it should be believed to be in its ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since search engines index social media websites, they are now showing on search results pages. This enables your brand to be displayed in search results for your branded search queries on more than the site of your business. It's even more effective. Individual Tweets from Twitter were initially indexed and included in search results too which gave another means to ensure your content's ranking in the search results. However, it was only temporary it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.