5 Reasons Social Media Is Crucial For SEO

What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from potential and current clients. While social media has been a growing channel for marketing over the last few years, many businesses have yet to profit from the potential of it. This is crucial if you are investing in search engine optimization. The creation and management of social media accounts is extremely important for supporting SEO efforts, although the benefits of social media aren't always evident. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to measure the quality of content that people are able to use and what their algorithm decides is top-quality. If an article receives a lot of social shares the content can be indexable.

2) Link Building
Long gone are the days of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs must do link building by hand - create high quality content that is linked-worthy. How do you reach out to websites that are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it when it's worthy of linking to. Those people will also share your content with their friends, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it will not get much traction unless you amplify it. Marketing via email is a great way of amplifying content , but it can only be able to reach the people on your list of marketing contacts. Social media allows you to connect with new audiences through your content. When you share your content, those who follow you will connect with their friends if they find it useful. These people will then be able to share it with their followers and increase your reach. In addition, you'll gain relevant traffic and inbound links social signals, inbound linking, and brand recognition and are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be when they rank it in their algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a few years now, which means they now show up in search result pages. This allows your business to appear in search results for specific queries that aren't restricted to your website. It's more than that. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This allowed your site to rank higher on search. This was just temporary for a few months, until Google took the decision to end it , شراء متابعين تيك توك up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.