Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasing channel for marketing in recent times, many companies haven't yet begun to take advantage of the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. While the advantages of social media are not immediately apparent, they're vital for SEO aid. Out of the numerous reasons to consider social media as a part of your strategy for online Here are five reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some period of time. When people tweet, alexa ترتيب المواقع like or comment on an article This is referred to as social engagement. The more the number of social interactions that a piece content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of content. This allows search engines to decide the most popular content and also what they consider to be good quality. A piece of content could be instantly indexed if it's receiving a lot of social engagement.

2.) Link Building
There are no more days of soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in by hand to create quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the solution. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, when it's worthy of linking to. These people will spread your content among others, increasing your influence.

3) The amplifying of content
It doesn't matter how high-quality the content you publish, it won't achieve much success until you amplify it. Email marketing is an effective way to boost the content, but it'll only reach the people in your database of marketing. Social media allows you to increase the reach of your content. When you share your content, your followers will also be able to share it with their followers if they find it useful. This will cause them to share it with their following which will increase the reach of your content. In return, you gain an abundance of relevant traffic including inbound links, branding awareness and social signals All of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media can help build brand awareness and amplifies your content. Google calls this co-citation. Building these co-citations through social media can help increase the trust Google has in your website , and will also help by using branded search terms.

5) Social Indexing
Search engines have been indexing social media sites since a while and this means that they appear on search result pages. This lets your brand appear in search results that include branded search queries on more than only your website. It's even better. Individual tweets from Twitter were at one time indexed and displayed in search results too providing another method to get your content noticed in the search results. That was only temporary for a few months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.