Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many businesses have yet to make use of the potential of it. This is particularly important if you are investing in SEO. The creation and شراء متابعين تويتر management of social media accounts is essential to aid in SEO initiatives, but their benefits aren't immediately obvious. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. A social engagement is when people comment, like or share tweets about content. The more social engagements a piece of content receives, the more social signals it will bring to your website. Search engines look at these signals from social media, شراء متابعين تويتر and consider it an element of quality when evaluating the content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithm deems high-quality. If a piece of content is receiving lots of social interaction the content can be identified.

2) Link Building
The days of going out and soliciting websites to add links to yours. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to create links in the old fashioned way - create high quality content that is worthy of linking. How do you reach websites that are willing to link to your website, even if they are considered "unnatural"? Social media is the way to go. Social media lets you share your content with interested audiences who might be willing to link to it should it be worth linking to. They will also promote your content to their friends and increase the reach of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it's not going to be popular until you amplify it. Sure, email marketing can be a great way to amplify content, but it can only reach people within your marketing database. It is possible to reach new audiences via social media. When you share your content, the people who follow you will also share it with their following if they find it useful. This will allow them to recommend your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic and inbound links as well as social signals and brand recognition and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. Google calls this co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media websites which means they show as search results. This allows your business to be displayed in search results for branded queries that are not exclusive to your site. It's even more effective. Tweets on their own from Twitter were once indexable and included in the search results. This allowed your content to be more prominent in the results of a search. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.