5 Reasons Social Media Is Crucial For SEO

What do social media platforms have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only just begun making use of in the last few years, however it's vital to take advantage of it when you're investing resources in SEO. The creation and management of social media accounts is important for supporting SEO efforts, even though the benefits may not be immediately apparent. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement is when people comment, like, share, or tweet about an article. A piece of content that has more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be top-quality. If the content you're looking at is receiving lots of social interaction the content can be classified.

2) Link Building
It's been a long time when you could go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs have to do link building the traditional way and create content of high-quality that is worthy of linking. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media lets you expose your content to interested audiences who might be willing to share it with others, should it be worth linking to. These people will promote your content to others increasing your influence.

3) Content Amplification
You can make all the top-quality content you like however, it will not get any traction without amplifying it. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only reach people within your marketing database. You can reach new audiences through social media. If you share your content, your following will spread it to their networks if they find it useful. Then those people will be able to share it with their followers to increase your reach. In return, you gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness - all of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and زيادة متابعين تويتر Signals
Brand identity and awareness can inform search engines many things about the quality of your site and how much it is trusted in its ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google calls a co-citation. Building these co-citations using social media can improve Google's trust in your website , and will also help with branded search queries.

5) Social Indexing
Since search engines are able to index social media websites these profiles are now showing in search results pages. This lets your brand show up in search results for your branded search queries on more than the site of your business. This is even more effective. Tweets on their own from Twitter could be indexed and displayed in the search results. This enabled your content to rank higher in the results of a search. The service was temporary for a couple of months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.