Five Reasons Social Media Is Important For SEO

What do social media have to do with SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is rapidly expanding marketing channel that many companies have only just begun making use of in the past few years, however it's crucial to make use of - especially if you're investing resources into SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, even though the benefits may not be immediately apparent. From the myriad of reasons to consider social media as part of your overall strategy to be online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. A social engagement is the time when people share, like, comment or share tweets on a piece of content. The more the number of social interactions that a piece content receives, the more social signals it will bring to your site. Search engines look at the social signals they receive, and then use them as an indicator of quality when ranking content. This is a method for search engines to determine the content that people are most interested in and what algorithm they believe to be as high-quality. If an article is receiving lots of social shares, it can be instantly classified.

2.) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links using the old method: make high-quality content that is relevant. How do you reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media is the answer. Social media allows you to publish your content to relevant audiences who may be willing to link to it if it is worth linking to. These people may also promote your content to their networks which will increase the impact of your content.

3) Content Amplification
You can make all the top-quality content you like, but it won't gain significant traction without the aid of amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach those in your database of marketing. Social media allows you to connect with new audiences through your content. If you post your content to your followers, they'll share it with their own followers If they are satisfied with the content. This will cause them to share it with their following to increase your reach. In return, you gain an abundance of relevant traffic such as inbound links, social signals and brand awareness All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google calls this co-citation. Co-citations can be created by using social media to boost Google's trust and شراء متابعين تويتر help with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in results pages for search engines. This lets your brand be displayed in search results for branded search queries that are not limited to just your company website. However, it's even more than that. Individual Tweets from Twitter were initially indexed and included in search results too which gave another means to ensure your content's ranking in search. The service was temporary for a few months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.