Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a fast growing channel for marketing that most companies have only started using in the last few years, but it's essential to utilize it - especially if you're investing resources into search engine optimization. The creation and management of social media accounts are extremely important to assist in SEO efforts, even though the benefits of social media aren't always evident. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people tweet, like or comment on the content they like that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you build to your site. These social signals are used by search engines to rank content. It's a way to measure what content people find useful over what their algorithm decides is of high quality. If something has a high amount of social shares the content can be indexed.

2) Link Building
It is long past the moment when you could simply go out and ask for links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make quality content that is relevant. How do you reach websites that are willing to link to your content, if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media enables you to expose your content to of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content amplification
You can write all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Marketing via email can be great method to boost content , but it can only reach people in your list of marketing contacts. You can reach new audiences through social media. When you share your content, the people who follow you will also connect with their friends if they find it useful. This will allow them to recommend your content to their followers, increasing your reach. In return, شراء ساعات مشاهدة يوتيوب you gain many relevant visitors, inbound links, social signals , and brand awareness All of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site's content and the extent to which it can be respected in their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google's trust and assist with branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now appear on the search results pages. This allows your brand to be displayed in search results for specific queries that aren't only restricted to your business's website. It's even more effective. Individual tweets from Twitter were initially indexed and included in search results as well - enabling another way to get your content noticed in search. This was just temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.