5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years, but it's very important to leverage - especially if you're investing resources into SEO. The creation and management of social media accounts is extremely important for supporting SEO efforts, even though the benefits of social media aren't always evident. Out of the numerous reasons why you should consider social media as a part of your online strategy, here are 5 advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. A social engagement happens when people comment, زيادة مشاهدات اليوتيوب like or share tweets about content. The more the number of social interactions that a piece content gets, the greater social signals it will bring to your site. Search engines look at these social signals and use it as an index of quality when ranking the content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithm deems top-quality. If the content you're looking at has a high amount of engagement on social media it will be immediately identified.

2.) Link Building
It's long gone of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites that will link to your website, even if asking them directly would be considered "unnatural"? Social media is the answer. Social media can help you expose your content to of relevant audiences that may be influenced to link to it should it be worthy of linking to. They will also connect your content to their friends which increases the power of your content.

3) Content amplification
No matter how top-quality the content you publish, it won't achieve much success unless you amplify it. Sure, email marketing is a great way to amplify content, but it can only reach those in your marketing database. It is possible to reach new audiences through social media. If you share your content with your followers, they will spread it to their own followers in the event that they find it helpful. Then those people will spread the word to their networks which will increase the reach of your content. You'll also get relevant traffic through inbound linking as well as social signals and brand recognition All of which can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website and how much it should be considered reliable in their ranking algorithms. Alongside boosting your content social media also aids in to increase awareness of your brand. Google calls this co-citation. The creation of these co-citations via social media will help improve the trust Google has in your web page and also assist by using branded search terms.

5) Social Indexing
Since search engines are able to index social media profiles which means they show on search results pages. This allows your business to be displayed in search results for زيادة مشاهدات اليوتيوب (socialwb.com) brand-related queries, which aren't exclusive to your site. This is even better. Individual Tweets from Twitter were initially indexed and included in search results as well - enabling another way for your website to be ranked in the search results. The program was only temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.