Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to take advantage of it. This is especially true to consider if you're planning to invest in SEO. Setting up and managing social media accounts are essential to aid in SEO efforts, though the benefits may not be immediately evident. There are many reasons you should think about social media as part of your online strategy There are five main reasons why it is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. A social engagement is when people like, comment or alexa ترتيب المواقع share tweets about an article. The more social engagements a piece of content receives, the more social signals you send to your site. Search engines look at these social signals and use it as an element of quality when evaluating content. It's a method of determining the content that people consider useful over what their automated algorithm decides is good quality. A piece of content can be quickly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's past the time that you could get hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm SEOs have to perform link building in by hand by creating high-quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media is the way to go. Social media lets you publish your content to appropriate audiences that are willing to link to it, in the event that it's worth linking to. These users will then share your content with others and increase your reach.

3) Content Amplification
You could create any good-quality content that you wish to, but it won't gain an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. Then those people will spread the word to their networks to increase your reach. You will also gain relevant traffic, inbound linking social signals, as well as brand recognition and can be utilized by search engines to make quality determination.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand image and recognition can inform search engines many things about the quality of your website and the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. Google calls this co-citation. Building these co-citations through social media can improve Google's trust in your website , and will also help by using branded search terms.

5) Social Indexing
Since the search engines index social media websites these profiles are now showing as search results. This allows your business to be displayed on search results when you type in branded search queries , which is more than just your company website. This is even more effective. Tweets on their own from Twitter were once searchable and displayed in the search results. This allowed your content to be more prominent in the results of a search. However, it was only temporary it ended and alexa ترتيب المواقع Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.