5 Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most businesses have only begun using in the past few years, but it's crucial to make use of in particular if you're putting resources in search engine optimization. While the benefits of social media may not seem immediately apparent, they're vital for SEO support. Out of the numerous reasons you should think about social media as part of your online strategy There are five main reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and شراء متابعين تويتر other major search engines have been using online conversations in their algorithm for شراء متابعين تويتر ranking for quite some period of time. A social engagement happens when users like, share on, share or tweet about an article. Content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way of evaluating the content that people consider useful over what their automated algorithm determines to be good quality. If a piece of content has a high amount of engagement on social media it will be immediately indexable.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs must build links by hand by creating high-quality content that is worthy of linking. How do you reach websites that are willing to link to your content, if they are thought to be "unnatural"? Social media can help. Social media can help you place your content in front of relevant audiences that may be influenced to link to it when it's worthy of linking to. They will also be able to share your content with other people and increase your reach.

3) Content Amplification
You can make all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach those in your marketing database. Social media can help you reach new audiences with your content. If you publish your content to your followers, they'll share it with their own followers when they find it useful. These people will then share it with their following to increase your reach. You'll also get relevant traffic, inbound linking social signals, inbound linking, and brand recognition and are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines many things about the quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google refers to as co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now appear on the search results pages. This allows your company to show up in search results for branded search queries , which is more than just your company website. However, it's even more than that. Individual tweets from Twitter were once indexed and shown in search results too providing another method for your content to rank in search. The program was only temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.