5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our current and prospective clients. Although social media has been an increasing channel for marketing in recent years, most companies haven't yet begun to take advantage of it. This is especially important when you're investing in SEO. While the advantages of social media might not be immediately apparent, they're essential for SEO aid. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some years now. If people tweet, share, like, comment or share an article it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you send to your site. Search engines measure these signals from social media, and then use them as an indicator of quality when ranking the content. It's a way of evaluating what content is popular with users over what their algorithm decides is of good quality. A piece of content could be immediately indexed in the event that it's receiving lots of social interactions.

2.) Link Building
It's long gone of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating top-quality content that's relevant. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is the answer. Social media allows you to publish your content to interested audiences who might be willing to link to it in the event that it's worth linking to. They will also be able to share your content with other people and increase your reach.

3) Content Amplification
You could create any high quality content you want however it will not gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify the content, but it'll only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. If you share your content, your following will share it with their following if they find it useful. These people will then be able to share your content with their followers, which will increase your reach. In return, you earn lots of relevant traffic such as inbound links, brand recognition and social signals - all of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media helps to build an image for your business and also boosts your content. This is what Google calls a co-citation. Making these co-citations with social media can help increase Google's trust in your website , and تزويد مشاهدات يوتيوب will also help by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media accounts, they are now showing in search results pages. This allows your brand to be displayed in search results for branded queries that are not restricted to your website. This is even more effective. Individual tweets from Twitter were initially indexed and included in search results too - enabling another way for your content to rank in search. It was only temporary for a couple of months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.