Five Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI, we get lots of questions from our potential and current clients. Social media is a fast growing marketing channel that most businesses have only begun using in the past few years, but it's crucial to make use of - especially if you're investing funds into search engine optimization. While the benefits of social media may not be immediately apparent, they're crucial to SEO help. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, شراء ساعات مشاهدة يوتيوب Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. Social engagements occur when people like, comment or share a tweet about an article. The more social engagements a piece of content has, the more social signals you can build for your site. Social signals are utilized by search engines to rank content. This is a way for search engines to determine what people find most useful and what algorithm they believe to be high-quality. Content can be quickly indexed if it's receiving a lot of social engagement.

2.) Link Building
It's long gone of going out and soliciting websites to link to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in by hand by creating high-quality content that is worthy of linking. How do you reach websites that are willing to link to your content, if they are thought to be "unnatural"? Social media is your solution. Social media allows you to post your content and share it with interested audiences who might be willing to link to it when it's worthy of linking to. People who promote your content to their network, further increasing the influence of your content.

3.) Content Amplification
You can write all the good-quality content that you wish to but it's not going to gain much traction without amplification. Marketing via email can be a great way of amplifying content but it will only be able to reach the people on your list of marketing contacts. Social media lets you expand your reach with your content. If you send your content out to your followers, they'll spread it to their own followings If they are satisfied with the content. They will also share your content with their followers, increasing your reach. You will also gain relevant traffic and inbound links, social signals, and brand recognition All of which are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since the search engines index social media accounts, they are now showing up in search results pages. This lets your company's brand be displayed in search results for brand-related queries, which aren't only restricted to your business's website. But there's more than that. Individual Tweets from Twitter were initially indexed and included in search results too providing another method to get your content noticed in search. It was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, شراء ساعات مشاهدة يوتيوب so it's important to leverage it for getting your content ranked.