5 Reasons Social Media Is Important For SEO

What do social media have to do with SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has become an increasing channel for marketing in recent times, many businesses have yet to benefit from the potential of it. This is especially important for companies that are investing in SEO. Setting up and managing social media accounts are crucial to support SEO efforts, though the benefits of social media aren't always obvious. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some period of time. Social engagements occur when people like, comment or share tweets on a piece of content. The more social engagements a piece of content has, the more social signals you build to your website. These social signals are used by search engines to rank the content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithms consider high-quality. If something receives lots of social shares, it can be instantly identified.

2) Link Building
Long gone are the days of soliciting websites to add links to your site. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to do link building by hand by creating high-quality content that is link-worthy. How can you get your content to websites that will link to your site, if you ask them directly, شراء متابعين تويتر (sneak a peek at this site) which would be thought to be "unnatural"? Social media is the way to go. Social media lets you put your content in front of relevant audiences that may be attracted to link to it should it be worthy of linking to. These people may also share your content with their friends, further increasing the influence of your content.

3) Content Amplification
No matter how top-quality the content you publish, it's not going to gain traction in the absence of amplifying it. Marketing via email is great method to boost the content you create, but it won't reach people in your marketing list. It is possible to reach new audiences via social media. If you send your content out to your followers, they will spread it to their own followers if they find it helpful. They will then share it with their following, further increasing your reach. In return, you earn a lot of relevant traffic including inbound links, branding awareness and social signals These are all utilized by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it should be within their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. This is what Google refers to as a co-citation. These co-citations can be developed by using social media to boost Google's trust and assist with search results that are branded.

5) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This lets your company's brand appear in search results for specific queries that aren't limited to your company website. This gets more effective. Tweets that were individual from Twitter were once searchable and displayed in search results. This enabled your content to be ranked higher in the search results. The service was temporary for a few months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.