Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? MWI gets this information a lot from clients who are prospective or current. Social media is a fast growing channel for marketing that most businesses have only begun taking advantage of in the last couple of years, yet it's very important to leverage particularly if you're investing funds into search engine optimization. Creating and managing social media accounts is important for supporting SEO initiatives, but the benefits may not be immediately obvious. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some time now. Social engagements occur when users like, share on, share or tweet on a piece of content. The more social interactions a piece of content receives, the more social signals you can build for your site. Search engines measure the social signals they receive, and then use them as a quality factor when ranking content. This allows search engines to determine the content that people are most interested in and what their algorithm deems good quality. Content can be quickly indexed in the event that it's receiving lots of social interactions.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to build links by hand by creating high-quality content that is worthy of linking. How do you reach out to websites which are willing to hyperlink to your site, if you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media can help you place your content in front of people who are interested and could be in a position to influence them to link to your content in the event that it is worthy of linking to. These people may also be able to share your content with their networks which will increase the impact of your content.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it will not gain traction unless you amplify it. Marketing via email is an excellent method of amplifying content but it will only get to those on your marketing list. Social media lets you expand your reach with your content. If you share your content, your following will be able to share it with their followers when they are satisfied with the content. These people will then be able to share your content with their followers, increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google calls this co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now so they can now show up in results pages for alexa ترتيب المواقع search engines. This allows your business to show up on search results when you type in branded searches on more than the site of your business. It's even more effective. Tweets on their own from Twitter could be indexed and included in search results. This allowed your content to be ranked higher in search. The service was temporary for a few months, until Google decided to cease using it , alexa ترتيب المواقع up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.