Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI we hear this a lot from potential and current clients. Although social media has been a growing channel for marketing in recent times, many companies have not yet started to make use of the potential of it. This is especially true for companies that are investing in SEO. While the benefits of using social media are not immediately obvious, they are vital for SEO aid. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long period of time. Social engagements occur when users like, share on, share or tweet about content. The more social engagements your content receives, the more social signals you can build for your website. Search engines look at these social signals, and then use them as an element of quality when evaluating the content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is top-quality. A piece of content can also be indexed instantly whenever it's attracting a significant amount of social interaction.

2.) Link Building
Long gone are the days of asking for websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs must build links the traditional way and create content of high-quality that is linked-worthy. How do you reach websites who are willing to link to your site, if the request is considered "unnatural"? Social media is the solution. Social media allows you to publish your content to people who are willing to link to it, in the event that it's worth linking to. People who promote your content to others and increase your reach.

3.) Content Amplification
It doesn't matter how good the content you publish, it will not get much traction until you amplify it. Sure, email marketing can be an excellent method to amplify content, but it will only reach the people in your database of marketing. It is possible to reach new audiences via social media. After you have shared your content, your following will also be able to share it with their followers if they find it useful. This will allow them to share your content with their followers, increasing the reach of your content. As a result, you get lots of relevant traffic, inbound links, brand recognition and social signals All of these are utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media can help build brand awareness and increases the quality of your content. Google calls this co-citation. Making these co-citations with social media can improve Google's trust in your company web page and also assist with branded search queries.

5.) Social Indexing
Since the search engines index social media websites and display them up in search results pages. This lets your company's brand be listed in search results on branded queries that are not exclusive to your site. It's even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity for شراء ساعات مشاهدة يوتيوب your website to be ranked in search. The service was temporary for a couple of months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.