Five Reasons Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the past couple of years, yet it's vital to take advantage of it - especially if you're investing resources in SEO. Although the benefits of social media may not be immediately obvious, they are essential for SEO aid. From the myriad of reasons to consider the use of social media in your online strategy Here are five reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long time now. Social engagements occur when users like, share on, share or tweet on a piece of content. The more social engagements your content is able to get, the more social signals you build to your site. Search engines evaluate these signals from social media, and consider it an indicator of quality when ranking the content. It's a way of evaluating what content people find useful in comparison to what their algorithm determines to be good quality. The content you've created can be instantly indexed if it's receiving a lot of social interactions.

2) Link Building
It's been a long time when you could make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs have to do link building by hand - create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media allows you to present your content in front of relevant audiences that may be attracted to link to it should it be worthy of linking to. They will also share your content with their network and increase the reach of your content.

3) Content Amplification
You can make all the top-quality content you like however it will not gain significant traction without the aid of amplification. Marketing via email is great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they'll spread it to their own followers If they are satisfied with the content. Then those people will share it with their following, further increasing your reach. As a result, you get a lot of relevant traffic, inbound links, social signals and brand awareness - all of which are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's reputation and image to assess the credibility of your website and تخفيض ترتيب اليكسا how reliable it ought to be within their ranking algorithms. Social media is a great way to increase brand تخفيض ترتيب اليكسا recognition and boosts the visibility of the quality of your content. This is what Google calls a co-citation. Making these co-citations with social media can boost Google's trust in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Since search engines index social media websites and display them in search results pages. This allows your brand to show up in search results for branded queries that are not only restricted to your business's website. This is even more effective. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means to get your content noticed in search. It was only temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.