5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun making use of in the last few years, but it's vital to take advantage of it - especially if you're investing funds into SEO. The creation and management of social media accounts are extremely important for supporting SEO efforts, even though the benefits may not be immediately apparent. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for a long time. A social engagement is when people like, comment or share a tweet about a piece of content. Content that has more social engagements will be able to show more social signals. Search engines measure these social signals and use it as a quality factor when ranking the content. It's a method of determining the quality of content that people are able to use and what their algorithm determines to be of good quality. The content you've created can be instantly indexed if it's receiving a lot of social interactions.

2) Link Building
It's long gone from the time when you could make a request for links from other websites. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in by hand and create content of high-quality that is worthy of linking. How do you get in touch with websites willing to link to your website if you ask them directly, which is an "unnatural" practice for building links? Social media is the answer. Social media lets you put your content in front of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. They will also spread your content among others and boost your authority.

3.) Content Amplification
The quality of your content is, it's unlikely to get much traction in the absence of amplifying it. Email marketing can be a great way of amplifying content but it's only going to get to those on your marketing list. Social media enables you to reach new audiences with your content. If you share your content with your followers, they will also share it with their personal followings if they find it helpful. These people will then share your content with their followers, increasing the reach of your content. In return, you gain many relevant visitors and inbound links, as well as social signals , and brand awareness All of these are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines a lot about the quality of your site and how much it is considered reliable in their ranking algorithms. Social media can help build brand شراء لايكات فيسبوك recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. Making these co-citations with social media can improve Google's trust in your website , and will also help with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media websites and display them in search results pages. This lets your brand appear in search results for your branded search queries , شراء لايكات فيسبوك which is more than just your own website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results as well - enabling another way for your website to be ranked in the search results. It was temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.