5 Reasons Social Media Is Essential For SEO

What exactly does social media have to in relation to SEO? At MWI, we get this a lot from the current and potential clients. Although social media has been an increasing channel for marketing over the last few years, many companies have not yet started to make use of the potential of it. This is crucial when you're investing in search engine optimization. Although the benefits of social media may not be immediately apparent, they are crucial to SEO aid. Of the many reasons you should think about social media as part of your overall strategy to be online Here are five advantages of it to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time now. When people tweet, like, comment or share the content it is referred to as a social engagement. Content that has more social engagements is likely to have more social signals. Search engines look at the social signals they receive, and use it as an element of quality when evaluating content. It's a method of determining the quality of content that people are able to use over what their automated algorithm decides is of high quality. If a piece of content is receiving lots of social engagement it will be immediately indexable.

2) Link Building
It's long gone from the period when you could just make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way to create quality content that is link-worthy. How do you get in touch with websites willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media is the way to go. Social media enables you to place your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. They will also share your content with others increasing your influence.

3.) Amplification of content
You could create any top-quality content you like, but it won't gain any traction without amplifying it. Email marketing is an effective way to boost content, but it'll only reach people within your database of marketing. You can also reach new audiences via social media. If you post your content to your followers, they will share it with their own followers if they find it helpful. These people will then be able to share your content with their followers, increasing your reach. In return, you gain many relevant visitors and inbound links, as well as social signals , and brand awareness All of which are used by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand alexa ترتيب المواقع recognition and brand alexa ترتيب المواقع identity can inform search engines a lot about the quality of your website and how much it should be trusted in its ranking algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google refers to as co-citation. These co-citations are built by using social media to boost Google's credibility and aid in branded searches.

5) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This allows your business to be listed in search results on brand-related queries, which aren't limited to your company website. This is even more effective. Tweets on their own from Twitter were once indexable and included in search results. This allowed your content to rank higher in the results of a search. It was only for a short time, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.