5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the past few years, however it's crucial to make use of when you're investing funds into SEO. Setting up and alexa ترتيب المواقع managing social media accounts is important for supporting SEO initiatives, but the benefits are not immediately evident. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. If people tweet, share, like, comment or share the content they like it is referred to as a social engagement. The more social engagements your content is able to get, the more social signals it will bring to your site. Search engines measure these social signals and use it as a quality factor when ranking content. This is a way for search engines to determine what people find most useful and also what they consider to be good quality. Content can also be indexed instantly in the event that it's receiving lots of social engagement.

2.) Link Building
There are no more days of going out and soliciting websites to add links to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to perform link building in using the old-fashioned method and create content of high-quality that is linked-worthy. But how do you reach sites who are willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media allows you to expose your content to of people who are interested and could be in a position to influence them to link to your content when it's worthy of linking to. They will also be able to share your content with their networks, further increasing the influence of your content.

3) Content Amplification
You can create all the top-quality content you like, but it won't gain any traction without amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it'll only reach the people in your database of marketing. Social media enables you to increase the reach of your content. If you publish your content to your followers, they will spread it to their own followers when they find it useful. They will also recommend your content to their followers, which will increase your reach. In return, you will gain lots of relevant traffic, inbound links, social signals , and brand awareness All of these are utilized by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be in their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. This is what Google calls a co-citation. Building these co-citations using social media can help increase the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing
Since search engines are able to index social media accounts, they are now showing as search results. This allows your company to appear in search results that include branded searches on more than just your own website. This is even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means for alexa ترتيب المواقع your website to be ranked in the search results. This was just temporary for a couple of months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.