Five Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to benefit from the potential of it. This is particularly important for companies that are investing in search engine optimization. Setting up and managing social media accounts is important to assist in SEO initiatives, but the benefits of social media aren't always obvious. Of the many reasons to consider social media as part of your overall strategy to be online, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for زيادة مشاهدات اليوتيوب ranking for some time now. A social engagement is when people like, comment or share a tweet about content. Content that has more engagements on social media will have more social signals. Search engines evaluate these signals from social media, and use them as an index of quality when ranking the content. This is a way for زيادة مشاهدات اليوتيوب search engines to know the content that people are most interested in and what their algorithms consider high-quality. A piece of content could be instantly indexed whenever it's attracting a significant amount of social engagement.

2) Link Building
There are no more days of asking for websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. But how do you reach sites that would be willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media allows you to publish your content to interested audiences who might be willing to link to it, if it is worth linking to. They will also be able to share your content with other people, increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it won't get much traction unless you amplify it. Email marketing is an effective way to boost content, but it can only reach the people in your database of marketing. Social media lets you expand your reach with your content. If you publish your content to your followers, they will also share it with their personal followers if they find it helpful. This will cause them to spread the word to their networks and increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition These can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website and how much it should be considered reliable in their ranking algorithms. In addition to boosting your content Social media can also build brand awareness. This is what Google calls co-citation. These co-citations can be developed via social media in order to increase Google's trust and assist with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now appear on results pages for search engines. This allows your brand to appear in search results for branded queries that are not restricted to your website. It gets even better. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your website to be ranked higher in the search results. This was just temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.