5 Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly expanding marketing channel that many companies have only just begun making use of in the past few years, but it's crucial to make use of - especially if you're investing resources into search engine optimization. While the benefits of using social media may not seem immediately obvious, they are crucial for SEO support. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some years now. When people share content via Twitter, Facebook, comment or alexa ترتيب المواقع share an article it is referred to as a social engagement. The more social interactions a piece of content is able to get, alexa ترتيب المواقع the more social signals you send to your website. Social signals are utilized by search engines to rank content. It's a way of evaluating what content people find useful over what their automated algorithm decides is of high quality. If something receives a lot of social shares It can be quickly indexable.

14131813 10121419101319171310 17" style="max-width:420px;float:right;padding:10px 0px 10px 10px;border:0px;">2) Link Building
There are no more days of asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs have to create links in the traditional way - create high quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media allows you to share your content with people who are willing to link to it, when it's worthy of linking to. They will also promote your content to their networks which will increase the impact of your content.

3.) Content amplification
You can write all the high quality content you want, but it won't gain significant traction without the aid of amplification. Yes, email marketing is a great way to amplify content, but it can only reach the people in your marketing database. You can also reach new audiences via social media. Once you share your content, your following will also be able to share it with their followers should they find it valuable. These people will then share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition These are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust in your company site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites for some time now which means that they appear on the search results pages. This allows your company to be displayed in search results that include branded searches on more than the site of your business. It gets even more effective. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your site to be more prominent in searches. That was only temporary for a few months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.