Five Reasons Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun to take advantage of over the past few years, but it's very important to leverage - especially if you're investing funds into search engine optimization. While the advantages of social media may not be immediately apparent, they are crucial for SEO support. There are many reasons to think about social media as part of your online strategy There are five main advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some period of time. If people tweet, زيادة عدد ساعات يوتيوب share, like or comment on a piece of content This is referred to as social engagement. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to rank content. This is a method for search engines to determine what people find most useful and what algorithm they believe to be good quality. If an article receives lots of social shares It can be quickly classified.

2) Link Building
The days of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method - create high quality content that is worthy of linking. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" link building method? Social media can help. Social media allows you to publish your content to relevant audiences who may be willing to link to your content, should it be worth linking to. They will also connect your content to their network which will increase the impact of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it's unlikely to be popular in the absence of amplifying it. Marketing via email can be an excellent method of amplifying the content you create, but it won't get to those on your marketing list. Social media lets you reach new audiences with your content. If you send your content out to your followers, they will be sure to share it with their own followings If they are satisfied with the content. These people will then be able to share it with their followers which will increase the reach of your content. In return, you earn an abundance of relevant traffic such as inbound links, branding awareness and social signals All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. This is what Google calls co-citation. The creation of these co-citations via social media can improve Google's trust and confidence in your website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear in the search results pages. This allows your brand to show up in search results for brand-related queries, which aren't only restricted to your business's website. It's more than that. Individual tweets from Twitter were once searchable and included in the search results. This allowed your site to be ranked higher in searches. It was only temporary for a few months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.