Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most businesses have only recently begun making use of in the past few years, however it's vital to take advantage of it - especially if you're investing resources into SEO. Setting up and managing social media accounts are extremely crucial to support SEO efforts, even though their benefits aren't immediately obvious. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long period of time. Social engagement occurs the time when people share, like, comment or share tweets about content. A piece of content that has more social engagements will have more social signals. Search engines analyze these signals from social media, and consider it an indicator of quality when ranking the content. This allows search engines to determine what people find most useful and also what they consider to be high-quality. The content you've created can be immediately indexed if it's receiving a lot of social interactions.

2.) Link Building
Long gone are the days of soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in using the old method: make high-quality content that is relevant. How do you reach out to websites who are willing to link to your content, when they are thought to be "unnatural"? Social media can help. Social media lets you put your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. These people will spread your content among others and increase your reach.

3.) Content Amplification
You can create all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Marketing via email can be great method to boost content but it will only reach people in your list of marketing contacts. Social media allows you to expand your reach with your content. If you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. This will cause them to also share it with their friends to increase your reach. You will also gain relevant traffic and شراء متابعين تيك توك inbound links social signals, inbound linking, and brand recognition, all of which are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can tell search engines a lot about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. This is what Google refers to as a co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since search engines index social media accounts, they are now showing on search results pages. This allows your company to appear in search results that include branded search queries on more than just your company website. It gets even better. Individual tweets from Twitter were previously indexed and appeared in search results as well providing another method to get your content noticed in the search results. It was only temporary for a few months before Google took the decision to end the service, and شراء متابعين تيك توك it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.