5 Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI, we get many of these inquiries from current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is especially true for companies that are investing in SEO. While the advantages of social media may not seem immediately apparent, they are essential for SEO aid. Here are five reasons social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. A social engagement happens when users like, share, share, or tweet about an article. The more social engagements your content has, the more social signals you build to your website. Search engines evaluate the social signals they receive, and consider it an indicator of quality when ranking the content. This is a method for search engines to decide the content that people are most interested in and what algorithm they believe to be as high-quality. If the content you're looking at receives a lot of social engagement the content can be indexed.

2.) Link Building
It's long gone from the period when you could just solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to create links in the traditional way - create high quality content that is worthy of linking. But how do you reach websites that are willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media can help you put your content in front of people who are interested and could be attracted to link to it should it be worthy of linking to. People who share your content with their network, further increasing the influence of your content.

3) The amplifying of content
It doesn't matter how good the content you publish, it won't gain traction until you amplify it. Marketing via email can be a great way of amplifying content , but it can only reach those in your list of marketing contacts. It is possible to reach new audiences through social media. If you send your content out to your followers, they'll be sure to share it with their own followers if they find it helpful. This will allow them to recommend your content to their followers, which will increase your reach. You'll also get relevant traffic and inbound links social signals, as well as brand awareness These can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust and help with branded searches.

5) Social Indexing
Since the search engines index social media websites, شراء لايكات فيسبوك (socialwb.com) they are now showing in search results pages. This allows your company to show up on search results when you type in branded searches on more than just your own website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well - enabling another way for your content to rank in the search results. However, it was only temporary the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.