Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun to take advantage of over the last few years, but it's essential to utilize it - especially if you're investing funds into search engine optimization. While the advantages of social media may not be immediately apparent, they're essential for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some years now. A social engagement is when people comment, like, share, or tweet on a piece of content. The more social engagements a piece of content has, the more social signals you can build for your website. Search engines analyze these social signals and use them as a quality factor when ranking the content. It's a method of determining what content is popular with users and what their algorithm decides is of good quality. A piece of content can be quickly indexed in the event that it's receiving lots of social engagement.

2) Link Building
Long gone are the days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to build links the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to link to it when it's worthy of linking to. These people may also share your content with their friends which will increase the impact of your content.

3) Content Amplification
You can write all the high quality content you want but it's not going to gain any traction without amplifying it. Email marketing can be great method to boost content but it's only going to reach those in your list of marketing contacts. Social media can help you expand your reach with your content. If you share your content with your followers, they will also share it with their personal followings when they find it useful. These people will then recommend your content to their followers, increasing your reach. In return, you will gain lots of relevant traffic such as inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content, شراء متابعين تويتر social media also helps create brand awareness. This is what Google refers to as a co-citation. These co-citations can be developed through social media to improve Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing in search results pages. This allows your business to appear in search results for branded queries that are not only restricted to your business's website. However, it's even more than that. Tweets that were individual from Twitter were once searchable and displayed in search results. This allowed your content to rank higher in the search results. However, it was only temporary it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.