Five Reasons Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent times, many companies have not yet started to profit from the potential of it. This is crucial if you are investing in search engine optimization. Creating and managing social media accounts is extremely important for supporting SEO efforts, although their benefits aren't immediately evident. Of the many reasons you should think about the use of social media in your strategy for زيادة مشاهدات اليوتيوب online There are five main advantages of it to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Whenever people tweet, like or comment on an article that is known as a social engagement. The more social interactions a piece of content is able to get, the more social signals it will bring to your site. Search engines measure these signals from social media, and consider it an indicator of quality when ranking content. This is a way for search engines to determine what people find most useful and also what they consider to be top-quality. If something receives a lot of social engagement the content can be indexed.

2) Link Building
It's long gone of going out and asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to do link building the traditional way - create high quality content which is relevant to linking. What is the best way to reach websites that will link to your website, even if they are thought to be "unnatural"? Social media can help. Social media can help you place your content in front of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. They will also share your content with their networks and increase the reach of your content.

3.) Content amplification
You can create all the top-quality content you like however, it will not get any traction without amplifying it. Marketing via email is an effective method to increase the reach of your content but it's only going to be able to reach the people on your list of marketing contacts. Social media can help you increase the reach of your content. If you share your content with your followers, they'll also share it with their personal followings if they find it helpful. This will allow them to share your content with their followers, increasing your reach. In return, you will gain lots of relevant traffic including inbound links, branding awareness and social signals - all of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines a lot about the quality of your website and how much it should be respected in their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in the search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren't exclusive to your site. It's more than that. Individual tweets on Twitter were previously indexed and زيادة مشاهدات اليوتيوب appeared in search results too providing another method for your content to rank in search. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.