Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most companies have only just begun taking advantage of in the past few years, however it's crucial to make use of - especially if you're investing funds into search engine optimization. While the benefits of social media are not immediately apparent, they're crucial for SEO help. From the myriad of reasons to consider social media as a part of your strategy for online, here are 5 reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for a long time. When people tweet, like or comment on the content that is known as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank content. This is a method for search engines to decide the content that people are most interested in and what algorithm they believe to be as high-quality. If the content you're looking at has a high amount of social shares the content can be classified.

2.) Link Building
It's past the moment when you could simply make a request for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to do link building the old fashioned way - create high quality content that is worthy of linking. But how do you reach sites who are willing to link to your content , if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media lets you share your content with people who are willing to link to it, زيادة مشاهدات اليوتيوب when it's worthy of linking to. They will also share your content with their network which increases the power of your content.

3.) Content Amplification
It doesn't matter how good your content is, it's unlikely to achieve much success unless you amplify it. Sure, email marketing can be an effective way to boost content, but it can only reach the people in your marketing database. Social media can help you increase the reach of your content. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. This will cause them to be able to share it with their followers and increase your reach. Additionally, you will gain relevant traffic through inbound linking, social signals, and brand recognition and can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand زيادة مشاهدات اليوتيوب awareness and increases the quality of the content you publish. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since search engines index social media accounts these profiles are now showing in search results pages. This allows your business to be displayed in search results for branded queries that are not restricted to your website. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results as well which gave another means to ensure your content's ranking in the search results. It was temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.