5 Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a fast expanding marketing channel that many companies have only just begun taking advantage of in the past few years, however it's crucial to make use of when you're investing efforts in search engine optimization. The creation and management of social media accounts is extremely important to assist in SEO efforts, though the benefits may not be immediately evident. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some years now. A social engagement is when people like, comment or share a tweet about a piece of content. The more social engagements your content is able to get, the more social signals you send to your website. These social signals are used by search engines to rank the content. It's a way to measure the quality of content that people are able to use over what their automated algorithm decides is good quality. The content you've created can be instantly indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
It's long gone from the time when you could make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create top-quality content that's relevant. How do you reach websites that are willing to link to your site, if they are thought to be "unnatural"? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to share it with others, if it is worth linking to. These people will promote your content to others and increase your reach.

3.) Content Amplification
You can make all the top-quality content you like, but it won't gain any traction without amplifying it. Sure, email marketing can be an excellent method to amplify content, but it can only be able to reach people who are in your marketing database. Social media lets you connect with new audiences through your content. If you publish your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. This will allow them to recommend your content to their followers, increasing the reach of your content. In return, you gain lots of relevant traffic including inbound links, social signals and brand awareness - all of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how reliable it ought to be within their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your web page and also assist by using branded search terms.

5.) Social Indexing
Since search engines are able to index social media profiles, they are now showing in search results pages. This lets your brand show up in search results for your branded search queries on more than only your website. It's even more effective. Individual tweets from Twitter were previously indexed and شراء لايكات فيسبوك appeared in search results, too giving another opportunity to ensure your content's ranking in the search results. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.