5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to relate to SEO? At MWI we hear this a lot from the current and potential clients. Social media is rapidly growing channel for marketing that most companies have only just begun to take advantage of over the past few years, however it's crucial to make use of when you're investing efforts in SEO. While the benefits of using social media may not seem immediately apparent, they are vital for SEO aid. There are many reasons why you should consider social media as a part of your online strategy, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. A social engagement is when people like, comment or share tweets about content. The more social engagements a piece of content receives, the more social signals you send to your site. Search engines measure these signals from social media, and consider it an element of quality when evaluating the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm decides is good quality. If an article receives a lot of engagement on social media the content can be classified.

2.) Link Building
It's long gone of soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way to create quality content that is linked-worthy. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media can help. Social media lets you expose your content to interested audiences who might be willing to link to it, in the event that it's worth linking to. People who connect your content to their friends which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how good your content is, it will not gain traction in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your content but it will only get to those on your marketing list. Social media enables you to reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followers if they find it helpful. They will then share it with their following to increase your reach. You'll also get relevant traffic, inbound linking, social signals, and brand recognition These can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google calls this co-citation. The creation of these co-citations via social media will help improve Google's trust and confidence in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now which means that they appear on results pages for search engines. This allows your brand to show up in search results for specific queries that aren't only restricted to your business's website. However, it's even more than that. Individual tweets from Twitter were once indexable and شراء متابعين تيك توك were displayed in the search results. This allowed your site to be ranked higher in the results of a search. It was temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.