5 Reasons Social Media Is Important For SEO

What does social media have to do with SEO? At MWI we hear this a lot from the current and potential clients. While social media has become an increasing channel for marketing in recent times, many companies have not yet started to make use of it. This is particularly important when you're investing in search engine optimization. Although the benefits of social media are not immediately apparent, they are essential for SEO aid. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long period of time. If people tweet, share, like, comment or share the content that is known as a social engagement. The more social engagements your content has, تزويد لايكات يوتيوب the more social signals you build to your website. Search engines look at these social signals, and use it as an index of quality when ranking the content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is good quality. If a piece of content has a high amount of social shares it will be immediately identified.

2) Link Building
There are no more days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the way to go. Social media can help you expose your content to of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These people will share your content with others increasing your influence.

3.) Content amplification
You can create all the top-quality content you like but it's not going to gain much traction without amplification. Sure, email marketing can be an effective way to boost content, but it'll only reach people within your marketing database. You can also reach new audiences via social media. If you post your content to your followers, they'll spread it to their own followings when they find it useful. These people will then spread the word to their networks and increase your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition All of which can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Since search engines index social media sites which means they show as search results. This lets your brand show up in search results for branded searches on more than only your website. This gets better. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your site to rank higher in search. It was only for a short time, however it was a short-term solution, تزويد لايكات يوتيوب and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.