Five Reasons Social Media Is Essential For SEO

What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a fast expanding channel of marketing that many companies have only started making use of in the last few years. However, it's very important to leverage when you're investing funds into search engine optimization. While the advantages of social media may not seem immediately apparent, they're essential for SEO aid. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, تزويد مشتركين يوتيوب and other search engines rely on online conversation as part of their algorithm for ranking. A social engagement happens when people like, comment or share a tweet about a piece of content. The more the number of social interactions that a piece content receives, the more social signals you send to your site. Social signals are utilized by search engines to determine the quality of content. It's a way of evaluating the quality of content that people are able to use over what their algorithm decides is good quality. The content you've created can be instantly indexed when it's getting a lot of social interaction.

2) Link Building
It's long gone of asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way and create content of high-quality that is linked-worthy. But how do you reach sites who are willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media enables you to expose your content to of relevant audiences that may be influenced to link to it if it's worth linking to. People who promote your content to others increasing your influence.

3) The amplifying of content
No matter how top-quality your content is, it's not going to gain traction in the absence of amplifying it. Marketing via email is a great way of amplifying content but it's only going to reach people in your marketing list. It is possible to reach new audiences through social media. When you share your content, the people who follow you will also share it with their following when they are satisfied with the content. Then those people will also share it with their friends to increase your reach. You'll also get relevant traffic and inbound links social signals, as well as brand awareness All of which can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how reliable it ought to be in their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. Google calls this co-citation. These co-citations are built through social media to improve Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now and this means that they show up in results pages for search engines. This allows your business to appear in search results for branded search queries that are not limited to only your website. This is even more effective. Individual Tweets from Twitter were once indexed and shown in search results too giving another opportunity to ensure your content's ranking in the search results. However, it was only temporary the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.